The SEO Show
In The SEO Show, hosts Michael Costin and Arthur Fabik talk all things search engine optimisation, drawing from a decade working on the SEO front-lines both client side and agency side. Each episode they explore relevant and topical ideas in a fun and interesting way to help business owners & marketers improve their SEO skills, grow their Google visibility and separate golden advice from the snake-oil.
Podcasting since 2021 • 125 episodes
The SEO Show
Latest Episodes
Prove It Works: Ryan Jones on Why SEO Testing Changes Everything - Episode 125
This week we're joined by Ryan Jones from SEOtesting.com to delve into the often-overlooked topic of SEO testing. We all know about A/B testing in the paid traffic world, but what can be done in the SEO world to test?On the topic of tes...
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Episode 125
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30:44
Our Unfiltered Experience at SEO Mastery Summit 2025 Ho Chi Minh - Episode 124
Our review of the SEO Mastery Summit 2025 in Ho Chi Minh City, Vietnam delivers unfiltered opinions on what was good, what was bad and our key takeaways from the event. We have no relationship with the event organisers so these are ...
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Episode 124
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25:30
SEO Q&A Week #12 - Episode 123
We're back answering more listener's SEO questions this week. Enjoy!
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Episode 123
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17:56
Taking SEO Inhouse (The Hidden Costs and Wins) - Episode 122
Ready to cut ties with your SEO agency and take things inhouse? It can be tempting to do when you see that monthly cost on your P&L. Is it worth it? In this episode, we take a look at the realities of bringing SEO in...
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Episode 122
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16:42
How To Improve User Engagement (It's Becoming Google's "Truth Detector") - Episode 121
AI-generated content is flooding the internet, we all know it. So we've been banging on about user engagement metrics being ever more important. We believe it's how Google will tell the good content from the bad content, and what it should rank...
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Episode 121
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30:02