The SEO Show
In The SEO Show, hosts Michael Costin and Arthur Fabik talk all things search engine optimisation, drawing from a decade working on the SEO front-lines both client side and agency side. Each episode they explore relevant and topical ideas in a fun and interesting way to help business owners & marketers improve their SEO skills, grow their Google visibility and separate golden advice from the snake-oil.
Episodes
125 episodes
Prove It Works: Ryan Jones on Why SEO Testing Changes Everything - Episode 125
This week we're joined by Ryan Jones from SEOtesting.com to delve into the often-overlooked topic of SEO testing. We all know about A/B testing in the paid traffic world, but what can be done in the SEO world to test?On the topic of tes...
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Episode 125
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30:44
Our Unfiltered Experience at SEO Mastery Summit 2025 Ho Chi Minh - Episode 124
Our review of the SEO Mastery Summit 2025 in Ho Chi Minh City, Vietnam delivers unfiltered opinions on what was good, what was bad and our key takeaways from the event. We have no relationship with the event organisers so these are ...
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Episode 124
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25:30
SEO Q&A Week #12 - Episode 123
We're back answering more listener's SEO questions this week. Enjoy!
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Episode 123
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17:56
Taking SEO Inhouse (The Hidden Costs and Wins) - Episode 122
Ready to cut ties with your SEO agency and take things inhouse? It can be tempting to do when you see that monthly cost on your P&L. Is it worth it? In this episode, we take a look at the realities of bringing SEO in...
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Episode 122
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16:42
How To Improve User Engagement (It's Becoming Google's "Truth Detector") - Episode 121
AI-generated content is flooding the internet, we all know it. So we've been banging on about user engagement metrics being ever more important. We believe it's how Google will tell the good content from the bad content, and what it should rank...
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Episode 121
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30:02
2025 SEO Predictions & Reviewing Our 2024 Hits & Misses - Episode 120
We're pulling out the crystal ball and giving our predictions for the big ticket items in SEO in 2025. We also look back to this time last year to see just how well we did with our 2024 predictions.
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Episode 120
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40:17
Whats Your Worst SEO Moment... SEO Spitball - Episode 118
This week we went in with no notes or planning and just spitballed about SEO for a while. Might keep this segment going, might not - let us know your thoughts.
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Episode 118
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21:04
Are #1 Rankings Overrated? - Episode 117
Is ranking #1 the be all end all, or is it a touch overrated? We get stuck in to precisely this topic.
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Episode 117
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28:13
Niche Navigators: Plumbing - Episode 116
This week we're PLUNGING into the world of plumbing SEO. We've pulled apart the keyword "SEO sydney" and giving our thoughts on local SEO, link building, content creation and more for the plumbing niche.
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Episode 116
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38:47
YouTube Time - Episode 115
After a few years of hearing us you can now see us (well, mainly Michael) on our Youtube channel at https://www.youtube.com/@watchtheseoshow3 videos are live now on the channel and ...
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Episode 115
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2:57
The Shady & Lucrative World of Parasite SEO with Lars Lofgren - Episode 114
Lars Lofgren caused a bit of a stir online recently when he published a couple of in depth articles on the shady but very lucrative world of affiliate marketing on Forbes and Reddit.With Google rewarding these two sites in particular wi...
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Episode 114
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35:11
SEO, Stolen From Social - Episode 113
We've gone on Twitter and Reddit and stolen SEO content to talk about on the show this week. Enjoy.
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Episode 113
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20:50
SEO Is Not For Everyone - Episode 112
We're back after a little break, and we're here to say SEO is not for everyone. That's right, not every business needs SEO at all times, despite what some SEO sales people might say. It’s okay to not need it and to know that. This episode cover...
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Episode 112
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20:53
12 x Free Link Building Ideas - Episode 111
Link building is expensive. But it doesn't have to be. Here are 12 free link building ideas you can use that won't break the bank.
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Episode 111
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19:46
Q&A Week #11 - Episode 110
We're answering more listener questions with the eleventh instalment of our Q&A week. Want to ask us a question? Just hit the "send us a text message" link in the description, or head to theseoshow.co and submit a voice note there.
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Episode 110
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21:05
Why Your Competitors Outrank You (Even Though You're "Better") - Episode 109
How annoying is it... your site is BETTER than your competitors, but they outrank you in Google. Why is it happening? Well, you can forgot most of the buzzwords in SEO. It probably comes down to your content and your authority. So thats what we...
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Episode 109
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23:03
How To Keep Your SEO Agency Honest - Episode 108
When you're working with an SEO agency you're investing time and money. It would suck to get six months in and discover you're investing it in the wrong place. This episode arms you with the tools you can use to keep your SEO agency honest.
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Episode 108
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17:52
Epic Conversion Rate Optimisation Results (Real World Examples) - Episode 107
We're joined by Robert Hoang to discuss conversion rate optimisation. Rob walks us through three real life CRO campaigns he worked on for clients to generate results like a doubling of revenue. We discuss the tools and ways you can go about wor...
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Episode 107
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30:18
Classic Google vs Perplexity, Chat GPT & Meta AI - Episode 106
We've done three different searches on classic Google search and compared the results to what Perplexity, Chat GPT and Meta A.I have to say. We're told AI is a Google killer, so is it now, and will it be in the future? This episode digs in to t...
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Episode 106
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32:04
The Parasite SEO Crackdown Is Here - Episode 105
After much warning and hype, Google's "site reputation abuse" crackdown (aka the parasite SEO crackdown) is here. It's brand spanking new, but this episode digs into what we've seen so far.
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Episode 105
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13:14
Clicks to Cash: Selling Your Digital Business - Episode 104
We're joined by Lou Viveros from Market Solutions this week to talk about selling your digital business. Whether you run an SEO agency, an ecommerce business, SaaS tool or just a website, Lou talks about what to be across to achieve the best sa...
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Episode 104
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53:05
Q&A Week #10 - Episode 103
We've made it to the tenth instalment of our Q&A series where we answer listener questions on SEO. Five more questions done and dusted this episode. If you want to submit one please head to theseoshow.co ...
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Episode 103
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24:12
Convert Like A Pro: Mastering Conversion Design with Greg Merrilees - Episode 102
This week we spoke to Greg Merrilees, founder at Studio 1 Design about the importance of conversion lead approach to your website. SEO is great for getting traffic to a site, but what you do to convert that traffic into new business is ...
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Episode 102
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40:38
SEO Armageddon: Navigating Google's Latest Algorithm Overhaul & Penalty Blitz - Episode 101
Google has gone on an all out offensive with a PR blitz, SEO influencer takedown blitz, manual penalty blitz and an algo update all at the same time... with an attack on parasite SEO to come. We dig into this Google Apocalypse to make some sens...
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Episode 101
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36:44