The SEO Show
In The SEO Show, hosts Michael Costin and Arthur Fabik talk all things search engine optimisation, drawing from a decade working on the SEO front-lines both client side and agency side. Each episode they explore relevant and topical ideas in a fun and interesting way to help business owners & marketers improve their SEO skills, grow their Google visibility and separate golden advice from the snake-oil.
The SEO Show
Mastering the Art of SEO Sales with Steven Khanna - Episode 132
Hey there, SEO gang! This week we’re unravelling the art of selling in the SEO world with the fantastic Steven Khanna, a seasoned sales coach.
We all know that while SEOs can be technical wizards, selling isn't always our forte. Steven, who transitioned from running Michelin-star restaurants to SEO sales, shares his insights on marrying sales expertise with SEO know-how.
We explore the common pitfalls SEOs encounter in sales, like getting too technical or missing client pain points. Steven emphasises the importance of a well-structured discovery call—it's your golden ticket to understanding and addressing client needs effectively. He also shares tips on closing sales, handling objections, and the magic of a good follow-up strategy.
For those struggling with lead generation, Steven advocates for a robust outbound strategy and building trust through genuine engagement. If you’re looking to boost your sales game, this episode is packed with gems!
Catch you next time!
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